Did you know that PAAS® has been helping Americans celebrate Easter for More than 135 years?
The original PAAS® Easter egg dye was invented by an American named William Townley.
Mr. Townley owned a drug store in Newark, New Jersey, where he concocted recipes for home products. In the late 1800s, he came up with a recipe for Easter egg dye tablets that tinted eggs five cheerful colors.
Neighborhood families started buying Townley’s Easter Egg Dye packets in 1880 for only five cents and mixed them with water and white vinegar to create the perfect egg dye!
Soon, Mr. Townley realized that he had a wonderful product that other families would like to use to brighten their Easter tradition. He renamed his business the PAAS® Dye Company. The name PAAS® comes from “Passen,” the word that his Pennsylvania Dutch neighbors used for Easter.
Today, Americans purchase more than 10 million PAAS® Easter Egg Color Kits during the Easter season, and use them to decorate as many as 230 million eggs!
Now—More than 135 years later—we believe Mr. Townley would be proud of PAAS® perfect colors. The original is still the best!